Tell us some things about you and your studies
I’ve always liked drawing and creating things from a young age. School wasn’t for me but I knew I liked being creative.
I Started a technical course at college doing surveying but dropped out to do something more creative which is when I started my t-shirt brand Müde with my friend. We continued expanding the brand alongside dj-ing in our hometown. At the time I also had a retail job at Paul Smith which is where I started VM for the shop windows. In 2012 I moved to London for a change- we closed the t shirt brand and I transferred to the Paul smith shop in Covent Garden. A job came up to work in the Windows visual merchandising team in Paul Smith head office and I went for it. I currently work on the window display team as a Visual Designer where I do window graphics and computer visuals for new layouts and window designs. This has also got me involved in creating videos and cool animated visuals as well as exhibition layouts and new campaign launch projects. I recently started working on my own designs again alongside this which is how I began my latest Instagram account. I love thinking up new witty ideas from ordinary objects to create something clever with the everyday.
How is living in London and inspiring your creative process?
London is an amazing city and it has a lot to offer! In my spare time I’m always looking around me for inspiration. I always try to look beyond the everyday nature of an object to see how wit and humour can be conveyed in it.
How is the art scene in London?
The art scene in London is diverse. We have access to major museums such as The Barbican and the two Tate’s which show a mixture of work, a lot of which is free. There are multiple arts universities which show work during the summer. There are also many shops and bars that show work as part of local and wider events.
What do you like to listen to when you work?
I’m a big fan of David Bowie, I think he’s not only a great musician but also a big character. I find his creativity and originality very inspiring.
-Tell us about any future illustrations that you are working on,
I’m currently working on a graphic for the front page of a magazine which is really exciting.
It’s really rewarding seeing your work published, I’d love to one day go one step further and bring one of my artworks to life.
Vibe with Alessio:
Fb: Alessio F Design
The Daydreamers Team